After shelving its entire summer season last week, the Thousand Islands Playhouse has now launched a fundraising campaign.
Called “Ring the Bell” — a bell is traditionally rung ahead of each performance at the Gananoque venue — the campaign hopes to raise $100,000, in part to offset the loss of ticket sales with the season’s suspension. Last year, that total was $1.2 million.
“As a not-for-profit charity, we rely heavily on ticket revenue to cover our expenses,” TIP managing artistic director Brett Christopher said in a news release.
“And with over $1 million already spent in sunk and fixed costs, the company is in a difficult financial position. These funds are crucial to maintaining the company’s momentum and the quality of theatre and experience that people have come to expect at the Playhouse.”
Ticket holders are asked to donate the cost of their tickets rather than ask for a refund. Those who haven’t purchased them are asked to make a one-time donation.