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Dear Santa,
It’s been a very long time since I sent you a wish list. And so I don’t waste your time with a big preamble, I’ll do this properly, in list format.
1. I’m hoping you might be able to bring the ALDI Food Market chain to Canada.
Please, Santa. We need ALDI. Because we need this competition in our marketplace. We need Canadian supermarkets to lift their game.
German-based ALDI is a family-owned discount supermarket chain with more than 10,000 stores in 20 countries. Canada is not one of those countries. At least, not yet, Santa.
ALDI has recently implemented a new plastic-free packaging policy and has vowed to reduce all other types of packaging by at least 15 per cent and to use 100 per cent recyclable or compostable packaging by 2025 or sooner. And ALDI has also just committed to going fully organic and pesticide-free. We need this! The bees need this! The world needs this!
But wait, there’s more! ALDI pays its workers fair wages. It teams with local growers to bring in local eggs, milk and produce. It is committed to minimal advertising to keep its costs low and is, therefore, able to offer the most competitive pricing on its products. ALDI consistently ranks amongst the least expensive supermarket chains on the planet while still offering high-quality groceries. To accomplish all this, ALDI stores are smaller and offer fewer choices of the same item (for example, fewer toilet paper selections). The unexpected bonus is that shopping will take you about half as long. Think of the time you’ll save, Santa! Just don’t expect to find name brand items — instead watch for its own store brands. And if you’re not happy with it after opening, ALDI will give you a full refund PLUS it will replace the item with something else.